Blue Your Friends: a new Volkswagen campaign

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Good day everybody.

Today I present the new website I worked on: Blue Your Friends for Volkswagen.
Design and video from 1MD. Flash development and the facebook integration stuff (facilitated by Vinch from 1MD) by me.

The idea is simple and provocative (but what is provocative nowadays anyway ?)

So yeah, provocative and humoristic. Good enough. I really like the professionalism of the video (Belgian production, let’s say it) and the tone of it. The design, as always with 1MD, is nice and sober.
I have to say that people might have difficulties to get to the point or to stay focused as it is a long video (maybe too long) and the whole thing goes to fast (too many informations in short periods of time) but it is still a good one.

So in a couple of words: a good website, a good video, a good company with good cars and 3 IPads from Apple to win
Everything based on your facebook account, on your personal data. Just for fun.

A couple of screenshots for posterity:

blueyourfriends_intro

blueyourfriends_video02blueyourfriends_video03blueyourfriends_homeblueyourfriends_contest

Link: http://www.blueyourfriends.com/
Realization: 1MD
Flash development: Thomas John (http://blog.open-design.be).
Sales: [BWAT]

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